JOURNAL OF PACIFIC STUDIES
Title:Closure of an ecolodge : poor strategic management ?
Author:Dwyer, Larry , Kemp, Sharon
Subject:Strategic management|Tourism|Fiji|Hospitality
Volume:Vol.26 no.1&2, 2004
Collation: p. 51-76

Abstract:

This paper analyses activities relevant to strategy formulation and implementation in a tourism organisation. It defines and discusses the internal and external environments, both of which are relevant to managerial decision making to achieve organisation goals. Fiji’s Hidden Paradise, an ecolodge formerly operating on Vanua Levu, is used as a case study. There is a brief overview of the nature and scope of operations of Fiji’s Hidden Paradise, and an exploration of how far the failure of the business can be attributed to a lack of sound strategic management. Finally, the paper discusses the implications of the research for strategy formulation and implementation in tourism organisations generally.
Original information
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