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Advertising media planning|Fiji(1)

Title: Factors influencing consumer perception (CP) towards TV and newspaper advertising

Author: Liligeto, Rejieli, Singh, Gurmeet, Naz, Rafia
Subject:  Advertising media planning|Fiji
 Advertising, Newpaper|Fiji
 Consumer behavior
Volume: Vol.34 no.2, 2014
Collation: p. 63-86

Abstract: The concept of advertising has been subject to diverse interpretations

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