| | Title: Factors influencing consumer perception (CP) towards TV and newspaper advertising Author: Liligeto, Rejieli, Singh, Gurmeet, Naz, Rafia
| Subject: | Advertising media planning|Fiji
Advertising, Newpaper|Fiji
Consumer behavior |
Volume: Vol.34 no.2, 2014
Collation: p. 63-86
Abstract: The concept of advertising has been subject to diverse interpretations 
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JOURNAL OF PACIFIC STUDIES
