Title: Stones rot but words last forever : the influence of culture on the communication of developmental information in the Pacific Islands

Abstract: E pala ma 'a, 'ae 'uppu (stones rot but words last forever). This old Samoan proverb points to the cultural significance of the spoken word in Samoan society. It alludes not only to the enduring nature of myths and legends and the importance of orally transmitted geneologies and history, but to the richness and pleasure of good discussion, pride in the ability to talk well and the Samoans' skill in oratory. Samoa has a talking culture, and oratory is regarded as an art form. The importance of the spoken word is clearly shown in a special category of chief - the 'tulafale' or talking chief. As in many Pacific societies based on an oral culture, the spoken word is more than just a means of communication, it is central to the way of life.